I don't know, maybe it's just me because apparently people love these, but the long drawn out inspirational commercials that are popping up on TV now suck. Most of them don't even reveal the product they are trying to advertise until the very end. Maybe I'm just old school, but take your thirty seconds of my valuable 8-10 hours of couch time everyday to sell me your product upfront.
I don't need a mini-documentary with different camera angles and happy people to sell me a fuckin' iPad. I need to know the essentials of what I am buying. How much porn can I download without it crashing? Will it withstand a drunken fall off the balcony? Can I use it to cheat on a test? I don't care if I can shoot videos of some waterfall that I will never be going to.
I remember the gold old days of commercials. When it was as simple as Mark vs. actually listening to his wife.
This is real. A man just trying to watch TV when his nagging wife comes along trying to repaint the house. No guy wants to deal with that scenario, but all guy's know that happy wife = happy life. So you give her five seconds of your undivided attention for a Klondike Bar and two hot models in your living room.
BOOM. magic. logic. advertising for dummies. Mark knows.
I do have to say that I respect this one though. It may try to be inspirational, but it's the only one that actually grabbed my attention. Ultimate bro-commercial. Electronic cigarettes are for fags though.
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